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CEOs warned to “stay visible” to “stay afloat”

by Frances Manfield With more than 400 Queensland businesses declared bankrupt in the second quarter of 2012-13, a national business strategist is urging CEOs to stay visible in order to stay afloat during difficult economic times. Drawing on 25 years’ experience as a board member of national organisations and as a consultant to some of the Australia’s most successful firms, BBS Communications…

Lessons from a smart cookie

by Amanda Robson Earlier this week, America’s Super Bowl grinded to a halt as its New Orleans stadium host, the Superdome, plunged into blackout darkness. Meanwhile, the marketing team for cookie company Oreo was primed and ready for the game, with a multi million dollar ad about to launch its new campaign. When the lights went out however, the team leaped into…