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Five myths and misconceptions of the PR industry

Public relations encompasses a varied and diverse field of work, which can mean there’s no simple way of explaining what a PR professional does each day. Fuelled by movies and TV shows that depict one-dimensional “PR people”, here are five common misconceptions about the industry:

Survival guide: End-of-year networking functions

As the end of the year fast approaches, so too do the flood of event invitations. While Christmas parties and networking events can be fun, there is still the need to maintain a level of professionalism along with the festive cheer.  After all, they’re still a great networking opportunity and a chance to form professional relationships that will last well into the…