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Growing your social media audience

It’s officially been 10 years since the birth of Twitter, and social media’s influence on consumers certainly isn’t waning. Despite its longevity, some companies are still sceptical about how social media can add value to their marketing campaign, while others are afraid they may have missed the boat completely. Trust us when we say it’s never too late to blog, follow or…

Relationships matter

Every company has a point of difference; a value proposition. Whether it be price, staff numbers, experience or industry specialisation, a point of difference is good way to demonstrate why you’re the right people for the job. The reality, unfortunately, is that while your point of difference may be clear in your eyes, the decision makers who determine whether you will work…