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The right way to communicate your CSR

Previously we uncovered some of the obstacles that stand in the way of organisations wanting to communicate their corporate social responsibility (CSR) activities. But while we flagged some important things to consider before you embark on CSR communications, it shouldn’t put you off talking about your CSR activities altogether. If you are doing “good things”, you should be telling people – either…

Marketing mini-series Part 4: Driving content marketing success

Latest research found that while 81% of Australian marketers are using a content marketing strategy, only 30% described their content marketing as sophisticated or mature. It’s clear the practice is evolving at a rapid pace as organisations experiment with channels, messages and content. But this Content Marketing Institute research also suggests that while organisations were increasingly adopting content marketing, its efficacy is…

Marketing mini-series Part 3: Components of a content marketing plan

There are many questions to consider when putting together an effective content marketing plan. What do you hope to achieve? What sets you apart? What do our customers need from us and what do we as a company need? To help answer these questions it’s important to put together a thorough plan. Here are seven key components to any effective content marketing…

Why is it so hard to tell people you’re being so good?

The expectation of businesses to be sustainable, charitable and ethical is higher than ever. After all, from society’s point of view, companies and organisations don’t operate in a vacuum. While there is not legislative requirement on businesses for corporate social responsibility (CSR), society expects businesses will act in an ethical and transparent way that contributes to the health and welfare of society….