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Evolving a brand: giving the house a new lick of paint

We’re all very well aware of how powerful a good brand can be, after all we’ve seen many companies’ fortunes won and lost on the strength of their brand. Effective branding is crucial to establishing an organisation’s identity and has the potential to either set you aside or ahead of your major competitors. As a brand, you are fighting for your audience’s…

Plugging the breach: responding to a cyber security crisis

No matter how big your organisation is, and how refined you think your IT security is, it seems there are equally well-resourced and sophisticated hackers working to crack into your system. With the increasing use of cloud-based systems, online apps, social media and the drive for “big data” platforms – all designed to share information sharing – cyber security is a topical…

Hitting the button: knowing how to identify and escalate issues

With the 24-hour news cycle and social media, the need for organisations to proactively and effectively manage emerging issues has never been more important. After all, how successfully an organisation navigates the minefield when a crisis or issue hits will determine whether it makes it through with its reputation and business intact.

Navigating copyright: What you can and cannot share

When you’re executing a comprehensive media campaign, it’s great to secure that page three story you’ve been chasing; you’ll want to run to the mountain top and tell the world about it. You’ll want to show your team, clients, suppliers and everyone else in your network about this fantastic media coverage. You’ll want to put it on your website, flash it across…

Taking it personally: deciphering communication styles

In any job and in any workplace, it is inevitable that you get along with some people better than others. Socially, you find yourself naturally avoiding those personalities that don’t align with yours in favour of those that are. But at work, avoidance is impossible when you need to work in teams, with clients and with suppliers. Often we can mistakenly take…

Know the drill: it’s time for a desktop simulation

It’s not just sporting teams that need to run drills and exercises to stay on top of their game; organisations also need to regularly schedule crisis simulations to ensure everyone knows what to do when the real thing strikes. Let’s face it, regardless of your organisation and industry, chances are a crisis will hit at some point. It could be a health…