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Strategy and tactics: Why it’s important to know the difference

There’s an illusion with PR that all practitioners ever want is to get their clients some good TV or national newspaper coverage. What many don’t comprehend is how achieving this type of coverage is often just one tactic within a broad strategic communications plan. In short, a strategic communications plan consists of three equally important, yet very different, elements; objective, strategy, and…

From engagement to trust – taking your stakeholders on a journey

Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the entire journey, working to understand them and…

Unlocking an effective stakeholder engagement strategy

What is the key to an effective stakeholder engagement strategy? Step one is to define what your project’s negotiables and non-negotiables are. Non-negotiables are what cannot be changed regarding your project. However, the negotiables are what you can put on the table for the community to have their say, in a positive way, on what they would like to see delivered, whether…

Driving inner health with internal communications

Organisations that understand the benefits of having a well-functioning internal communications strategy are leaps and bounds ahead of others in more ways than you might think. Unfortunately, many companies and managers don’t give the appropriate attention to the development of these strategies, often hoarding key information to a select few and keeping frontline staff in the dark as if they were competitors….