Made to measure: Evaluating earned media

Whether it’s used to drive brand awareness, influence commentary or spur sales, earned media can be a powerful tool to drive business growth. However, measuring the value and contribution of earned media, or ‘publicity’ or ‘media coverage’ as some like to term it, is often seen as a challenge to organisations.
Hitting the G (Google) Spot

With Google monopolising the search engine market, the fight to be on the first page of a search is critical to a business’ visibility. As the saying goes, “the best place to hide a dead body is on the second page of a Google search.”
From festive cheer to networking next year

As we’ve officially entered the final three months of the year, our inboxes will soon fill up with celebratory, end-of-year function invitations. There’s always the temptation to let the holiday vibe get the better of you and let the cocktails keep rolling; after all, it’s been a long, hard year and you deserve to unwind. Although it’s important to enjoy yourself, it’s…