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Avoiding suffocation by storytelling

There was a day when “death by PowerPoint” was the worst scenario facing business audiences. However, today there is a new danger… suffocation by storytelling! As businesses have awoken to the power of storytelling, customers are now faced with a tsunami of content. The problem is not all of it is useful, helpful or relevant. As communication evolves it’s about time we…

Becoming strategic on social media

So you have various social media accounts. You post a bit here and there, you sporadically share other content but, ultimately, you don’t know how to really make an impression. Sound familiar? It’s time to get strategic. Like you would in any other part of your business, if you want to get the most out of your social media channels you need…

A game of #tag

Once confined to the Twitterverse, hashtags have gone viral across all social media platforms. Though often used frivolously, when formulated correctly as part of an organisation’s social media strategy a hashtag can become a mechanism to boost social engagement, spark conversation and offer a point of reference to audiences. Here are our six tips for creating a trend-worthy hashtag:

Dialling up communication in the mobile age

The rise of smartphones has been so widespread and rapid, the days where we could only use landline phones and pay phones seem like a distant memory. In a recent study 74% of Australians admitted they relied on their mobiles just as much as their home desktop computers when searching for information, ideas and advice. In the US, the number of mobile-only…