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You say vanilla slice, I say snot block

As the 26th of January rolls around, some of us might take time out to reflect on what it means to live on the largest island on earth. We might come to the realisation that the ‘average’ Australian can’t be easily defined and that the greatest benefit to our nation is the diversity of our citizens. Considering the variances in climate and…

Copyrights and responsibilities

Copyright is something that everyone is aware of. But does everyone really understand how it works? Businesses need to be aware of the serious costs copyright infringement can carry including fines of up to $585,000, not to mention the reputational damage legal proceedings can have on a business. A recent Public Relations Institute of Australia (PRIA) webinar, hosted by the Copyright Agency,…

Go bush: the value of rural media

by Richard Coombs When you think of the Australian media landscape, it’s natural to immediately think of the big cities the and state-wide and national news outlets. However, if you’re looking to develop a truly national profile, it would be remiss of you to neglect regional and rural media. In 2016, rural and regional media in Queensland went through a massive shift….