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‘No Comment’ – Avoiding a communication vacuum in a crisis

In the social media age, information, or indeed misinformation can spread faster than ever before. Nowhere is this clearer than in the midst of a crisis, and as several recent crises have shown, without a well-executed crisis communication strategy, companies can find themselves in a reputation tailspin. United Airlines, Pepsi and Samsung offer good examples of poor crisis responses, from United Airlines’…

Suffering from digital FOMO? Fear not. Being digitally discerning is a strength, not a weakness.

Have you ever wondered how much is enough when it comes to digital presence? Do you feel under pressure to add to your company’s digital activity because you are led to believe it is a guaranteed pathway to brand success? Or maybe you think that a presence on every platform is what digital marketing is actually about? Many businesses obsess over building…

Communicating a brand: from imagination to reality

Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to know your brand identity. How do you want to portray yourself to customers? How do you want to be perceived? The challenge of formulating a brand identity, and maintaining it, can be an arduous one. But by defining your identity and communicating…

The power of the white paper

White papers certainly aren’t new to the content marketing arena – but despite the growing number of tools in the marketing tool kit, white papers can still be one of the most effective. A well-executed white paper can help to set up new relationships, build trust and position organisations and people as critical thought leaders. If a white paper isn’t already a…