+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

The importance of honesty in branding

The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere. So how can you navigate your way around this mistrust to rebuild and maintain a trusting…