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Timing is everything: 5 ways timing can make or break your chances with the media

There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes are all vital ingredients in the creation of a compelling story. However, there is one key factor many overlook – timing. This important element can ultimately make or break the coverage your media release gains.  Often, timing is only discussed in conjunction…

Reflecting on 30 years in business

The courage to seize the opportunity, pioneering industry best practice and the heart and soul of the business, our staff. What a privilege to have been the Founder, long time Managing Director and now Executive Chairman of one of Australia’s longest established, independent communications firms for 30 years. Our once tiny, Brisbane based business has evolved over three decades to work with…