Earned vs. Paid media – what’s the difference and why does it matter?
Posted on April 16, 2019 by BBS Communications Group

As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has blurred. With a rise in sponsored content, ‘editorial partnerships’ and social media influencers using marketing techniques to promote products and services, paid advertising is, in some circumstances, very difficult to distinguish from genuine editorial content. Despite the similarities between both forms of…
Category: Knowledge Centre Tags: advertising, earned media, editorial, news media, paid media, social media