+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

What’s in a slogan? – the dos and don’ts of company taglines

Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on the back of innovative products, exceptional marketing and this simple, two-word slogan, has become one of the most valuable companies in the world with legions of devoted customers. But what is it that separates a good slogan from a meaningless tagline? And…

Festivals and events: Cutting through the noise to maximise your media

Across Australia, thousands of events and festivals are held each year and large or small, they are all are competing for our attention. The experience economy is still the driving factor in what draws crowds, so it’s essential to paint a unique picture for prospective visitors in order to cut through the noise and secure a place in their calendar. On any…