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Don’t cut down on marketing – just be smarter about it

We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and encouraging, it could also be a trap for complacency and business failure. Relying on others to help bring you along and out of this global ‘depression’ we’ve found ourselves in could be extremely detrimental to your business success. While we want to…