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The power of PR in the changing media landscape

If there was one word to describe 2020, it would have to be pivot – the extremely overused buzzword that many of us have used as a crutch to navigate these unchartered waters. With marketing budgets tightening in the face of tough economic times and Australia’s print media landscape continuing to change – read: shrink – it can be difficult to see…

Communicating a ‘new normal’

Communicating a ‘new normal’

Working from home, virtual meetings and social isolation. Restructures, job losses, and salary cuts. This year arrived and upended the furniture more than we could ever imagine, let alone prepare for. As we continue to roll with the COVID punches, we are experiencing significant change across every sector. Managing organisational change is one of the biggest challenges a business will face, with…