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Talking to people 101

While we are undoubtedly living in an age of digital hyper-connectivity, many business agents forget the real-world importance of interfacing directly with other human beings. Or, to put this in layman’s terms, talking to people.

From professional communication and business development to non-commercial interaction, the role of direct human to human (H2H) interactivity cannot be understated. Direct H2H comms can enrich your business relationships, leveraging your digital strategy to deliver durable connections through the heightened connectivity only H2H can offer. Read More

Dark Social: The future of social media?

Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and communicate their message to the public. But while businesses have been concentrating on Facebook shares and retweets on twitter, a huge number of people have moved their social activity away from social media and into the realm of ‘dark social’.

Chat-based applications like Facebook Messenger, Snapchat and WhatsApp give users the ability to share the engaging and visually rich content they have become accustomed to in a private format. Read More

Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience. Read More

Avoiding surprises: plan for issues, plan for solutions

Most of us enjoy surprises. Free tickets to an event we’ve been wanting to go to, the last-minute cancellation of an event we didn’t want to go to, an unexpected windfall, a thoughtful gift.

However, when your organisation’s reputation is on the line, surprises can be a little less welcome. An unexpected issue has the potential to seriously damage or destroy your reputation when not managed correctly, so it pays to take the time to be prepared.

Earlier this year, United Airlines gave us a memorable example of how quickly a negative issue can escalate when they chose to manage an overbooking situation by dragging a paying customer off a flight, bloodying his face in the process. The issue became world-wide news in a heartbeat as people shared footage of the terrified man screaming and other passengers rushing to his defence.

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Future workplaces: how do you engage with a decentralised, casual workforce?

Workplaces are changing. Flexible work arrangements like job shares, embedded contractors, casual agreements and remote working arrangements are becoming the new normal for businesses.

Digital technology is improving connectivity and facilitating the movement towards decentralised, flexible workforces.

A recent study in the US found that 40% of the US workforce is employed in the ‘contingent workforce’, with the majority of these being part time workers and independent contractors. Not only are workers employed in less stable roles, they are also working remotely in greater numbers. An analysis reported in the Sydney Morning Herald revealed that approximately one in three Australians work from home regularly. Read More