If you were asked to picture a ‘creative’ business person, what image would come to mind?
Perhaps it would be a marketing professional, working in a pristine open plan office, conjuring up their next campaign from the comfort of an oversized beanbag.
Or maybe it would be an architect; labouring over a set of plans in a black turtleneck.
Or even a hoody-wearing, twentysomething game designer, trying to code the next Candy Crush (that was an online game that took the world by storm a few years ago, for those not in-the-know).
There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes are all vital ingredients in the creation of a compelling story. However, there is one key factor many overlook – timing. This important element can ultimately make or break the coverage your media release gains.
Often, timing is only discussed in conjunction with the pitch – for instance, when determining the best moment to send a media release to a journalist to achieve optimal coverage. However, if you want better results, it is important to consider timing at all stages of your media engagement.
From the development of a story idea through to the day and time you choose to send a release to a journalist – timing is at the heart of good media relations. Read More
The courage to seize the opportunity, pioneering industry best practice and the heart and soul of the business, our staff.
What a privilege to have been the Founder, long time Managing Director and now Executive Chairman of one of Australia’s longest established, independent communications firms for 30 years.
Our once tiny, Brisbane based business has evolved over three decades to work with clients who operate at the highest level in every State, throughout Asia Pacific, in Britain, Europe and the United States. Read More