In the words of the Billy Ocean song, when the going gets tough, the tough get going. That’s exactly what businesses all across Australia are doing right now as they as they dig deep to find sustainability and profitability in an environment of economic and social upheaval. These are tough times to be sure and people are finding creative ways to respond to constantly changing business conditions.
But what of the future? There will surely be a time when we can move beyond the crisis phase of COVID-19. What then?Read More
Managing organisational change continues to be one of the biggest challenges for any business, with ineffective communication often named as a contributing factor to change ‘failure’.
The 2018 Australian Public Service employee census revealed that only 38 percent of respondents agreed that change is managed well in their agency. Importantly however, of the staff who believed change is managed well, 80 percent agreed their organisation’s internal communication is effective, clearly highlighting the importance of effective communication during change.
So why can it go so wrong, so often?
Staff are not a single entity, they are individuals, and the success of any change process relies heavily on each person’s capacity for change. You can change systems and processes, restructure and redesign jobs, but a failure to consider the human element can make for a bumpy ride.Read More
Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on the back of innovative products, exceptional marketing and this simple, two-word slogan, has become one of the most valuable companies in the world with legions of devoted customers. But what is it that separates a good slogan from a meaningless tagline? And can a memorable slogan really make that much of a difference to a business’s success?Read More