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CEOs warned to “stay visible” to “stay afloat”

by Frances Manfield

With more than 400 Queensland businesses declared bankrupt in the second quarter of 2012-13, a national business strategist is urging CEOs to stay visible in order to stay afloat during difficult economic times.

Drawing on 25 years’ experience as a board member of national organisations and as a consultant to some of the Australia’s most successful firms, BBS Communications Group Chairman and Chief Executive Lady Jane Edwards warned that even strong businesses risked losing their place in the market if they became too inwardly-focused in tough times. Read More

Lessons from a smart cookie

by Amanda Robson

Earlier this week, America’s Super Bowl grinded to a halt as its New Orleans stadium host, the Superdome, plunged into blackout darkness. Meanwhile, the marketing team for cookie company Oreo was primed and ready for the game, with a multi million dollar ad about to launch its new campaign. When the lights went out however, the team leaped into action and within minutes, tweeted a quick and cheeky image referencing the blackout and promoting its product with the line ‘you can still dunk in the dark’. Read More

From crisis to outrage: changing communication strategies

by Matthew Hart

It seems almost regardless of the disaster, be it flood, fire or earthquake, high levels of emotion and outrage can linger long after the immediate crisis has passed.

Recently, I delivered IAP2’s Emotion, Outrage and Public Participation course in Christchurch, New Zealand, to a team involved in rebuilding the city following the 2010 earthquake. Read More

Be social media aware in times of crisis

by Amanda Robson

In the social media age, the way in which people communicate with companies, authorities and each other in times of crisis has changed substantially.

With the ability to broadcast, track and respond to information more quickly than ever before (and when other communications tools might fail), social media can impact the way stakeholders take action in a crisis, influence what is reported by traditional media outlets and rapidly change perceptions.

In short, there are now new and very immediate ways in which to be heard. Read More

The death of the deadline

by Matthew Hart

It’s official – online news and social media has killed the traditional deadline. Left in its wake is the ever-demanding “rolling deadline” – a deadline that blurs all time-zones and borders, pressuring news outlets to provide a constant stream of information to satisfy need-it-now audiences.

The exponential growth of online news and social media has signified a fundamental shift in the way stories are reported. The pressure of online news has made “rolling deadlines” the norm, even for media outlets which traditionally had a set weekly or monthly deadline. Read More