Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders.
Think of examples like Old Spice, who pivoted their brand towards a much younger customer base with an engaging ad campaign in 2010; or Apple, who came back from the brink of bankruptcy in the late 90s with a rebrand that saw them become one of the most successful businesses of the 21st century. Read More
The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere.
So how can you navigate your way around this mistrust to rebuild and maintain a trusting relationship with your audience? The answer is simpler than you’d think.
Be honest. Read More
Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project.
These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of the outcome, the engagement ceases once a special project has come to an end. The crisis is over, let’s move on.
So what should your stakeholder engagement plan look like when you revert back to business as usual? Read More