A few days ago the Treasurer, Jackie Trad, handed down the Queensland State Budget. As with the recent Federal Budget, the budget release was followed by piles of content, analysis and commentary, including our own Budget Snapshot. However, while businesses across Queensland jostle to provide unique perspectives on the content of the budget, the budget process itself is a fascinating piece of communication.
Australian budgets are unique political events, the opportunity for the government of the day to both develop a detailed policy offering and convert that into a clear political message to sell to the electorate. It is an exercise in turning highly complex information into understandable, and marketable, messages. So, what lessons can businesses learn from Australian budgets?Read More
If you were asked to picture a ‘creative’ business person, what image would come to mind?
Perhaps it would be a marketing professional, working in a pristine open plan office, conjuring up their next campaign from the comfort of an oversized beanbag.
Or maybe it would be an architect; labouring over a set of plans in a black turtleneck.
Or even a hoody-wearing, twentysomething game designer, trying to code the next Candy Crush (that was an online game that took the world by storm a few years ago, for those not in-the-know).