Workplaces are changing. Flexible work arrangements like job shares, embedded contractors, casual agreements and remote working arrangements are becoming the new normal for businesses.
Digital technology is improving connectivity and facilitating the movement towards decentralised, flexible workforces.
A recent study in the US found that 40% of the US workforce is employed in the ‘contingent workforce’, with the majority of these being part time workers and independent contractors. Not only are workers employed in less stable roles, they are also working remotely in greater numbers. An analysis reported in the Sydney Morning Herald revealed that approximately one in three Australians work from home regularly. Read More
Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders.
Think of examples like Old Spice, who pivoted their brand towards a much younger customer base with an engaging ad campaign in 2010; or Apple, who came back from the brink of bankruptcy in the late 90s with a rebrand that saw them become one of the most successful businesses of the 21st century. Read More
The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere.
So how can you navigate your way around this mistrust to rebuild and maintain a trusting relationship with your audience? The answer is simpler than you’d think.
Be honest. Read More