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The danger of deleting

by Amanda Robson

As more and more organisations step into social media, they are learning first-hand that they can’t control what is being said about them online and in such a public arena.

Sure their customers, partners, associates and clients may give high praise, but others might dish out harsh criticism.

However, it is how an organisation deals with this feedback – the good and the bad – which can ultimately shape how they are perceived by their online stakeholders. Read More