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Timing is everything: 5 ways timing can make or break your chances with the media

There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes are all vital ingredients in the creation of a compelling story. However, there is one key factor many overlook – timing. This important element can ultimately make or break the coverage your media release gains. 

Often, timing is only discussed in conjunction with the pitch – for instance, when determining the best moment to send a media release to a journalist to achieve optimal coverage. However, if you want better results, it is important to consider timing at all stages of your media engagement.

From the development of a story idea through to the day and time you choose to send a release to a journalist – timing is at the heart of good media relations. Read More

Reflecting on 30 years in business

The courage to seize the opportunity, pioneering industry best practice and the heart and soul of the business, our staff.

What a privilege to have been the Founder, long time Managing Director and now Executive Chairman of one of Australia’s longest established, independent communications firms for 30 years.

Our once tiny, Brisbane based business has evolved over three decades to work with clients who operate at the highest level in every State, throughout Asia Pacific, in Britain, Europe and the United States. Read More

KISS your presentation: Keep it simple for impactful presentations

We’ve all been to a presentation that’s been a flop. A speech that was too quiet, or poorly articulated, a deluge of jargon, or a ‘style-over-substance’ bore. Delivering quality presentations is important, with a survey by Prezi of American workers finding 70% of people think presentations are important to their career success.

But what’s the best way to avoid making the sort of mistakes that send your audience into a slumber, or worse have them talking down your performance after they’ve left the room?

The answer may lie in that age-old adage – ‘Keep it Simple Stupid’. By KISSing your presentation, you can avoid some classic presentation mistakes – too confusing, too many slides, too many bells and whistles and, too boring. Read More

ANZAC Day: Communicating experiences across generations

Each year, on the 25th of April, Australia pauses to remember the sacrifices of our service men and women in war and peacetime. This momentous day evokes the enduring mythology of the first ANZACs, those hardy diggers pinned under machine gun fire on a beach in Turkey, thousands of kilometers from their homes and their families. But just what is it that makes this story so powerful and enduring? And what can learn from the ANZAC story about the challenges of communicating across generations?

It has been more than 100 years since the ANZACs landed at Gallipoli, and during that time many more Australians have fought and died in war. How do we, our governments, our schools, our communities, continue to communicate the horrors of war to generations so divorced from the events of the First World War? Read More

That’s not news! Telling the difference between news and advertising

Today’s overwhelmingly online communication environment presents society with many challenges, not the least of which is determining what is genuine news, in the true sense of the word. In a time when the self-publishing of content by both organisations and individuals is simple and prolific, there has emerged a real challenge to achieve understanding about what constitutes real news, ie that which will be of interest to professional news organisations and of value to their audiences. Read More