While we are undoubtedly living in an age of digital hyper-connectivity, many business agents forget the real-world importance of interfacing directly with other human beings. Or, to put this in layman’s terms, talking to people.
From professional communication and business development to non-commercial interaction, the role of direct human to human (H2H) interactivity cannot be understated. Direct H2H comms can enrich your business relationships, leveraging your digital strategy to deliver durable connections through the heightened connectivity only H2H can offer. Read More
Most of us enjoy surprises. Free tickets to an event we’ve been wanting to go to, the last-minute cancellation of an event we didn’t want to go to, an unexpected windfall, a thoughtful gift.
However, when your organisation’s reputation is on the line, surprises can be a little less welcome. An unexpected issue has the potential to seriously damage or destroy your reputation when not managed correctly, so it pays to take the time to be prepared.
Earlier this year, United Airlines gave us a memorable example of how quickly a negative issue can escalate when they chose to manage an overbooking situation by dragging a paying customer off a flight, bloodying his face in the process. The issue became world-wide news in a heartbeat as people shared footage of the terrified man screaming and other passengers rushing to his defence.