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‘The boys gave 110%’: Media lessons from the NRL

As the rugby league season commences for another year, the viewing public can look forward to several months of insightful commentary from the NRL’s biggest stars. Players will surely dig out some of their most nuanced analysis; with quips like: “At the end of the day the team with more points ended up winning”, “I give full credit to the boys” and “We all gave 110%”.

While it’s fun for some perhaps to mock the less media-savvy players each season, anyone who wants, or is required, to speak to media (particularly those who have to give television or radio interviews), can learn a number of important lessons from these muscle-bound media darlings. Read More

Talking to people 101

While we are undoubtedly living in an age of digital hyper-connectivity, many business agents forget the real-world importance of interfacing directly with other human beings. Or, to put this in layman’s terms, talking to people.

From professional communication and business development to non-commercial interaction, the role of direct human to human (H2H) interactivity cannot be understated. Direct H2H comms can enrich your business relationships, leveraging your digital strategy to deliver durable connections through the heightened connectivity only H2H can offer. Read More

Dark Social: The future of social media?

Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and communicate their message to the public. But while businesses have been concentrating on Facebook shares and retweets on twitter, a huge number of people have moved their social activity away from social media and into the realm of ‘dark social’.

Chat-based applications like Facebook Messenger, Snapchat and WhatsApp give users the ability to share the engaging and visually rich content they have become accustomed to in a private format. Read More

Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience. Read More

Avoiding surprises: plan for issues, plan for solutions

Most of us enjoy surprises. Free tickets to an event we’ve been wanting to go to, the last-minute cancellation of an event we didn’t want to go to, an unexpected windfall, a thoughtful gift.

However, when your organisation’s reputation is on the line, surprises can be a little less welcome. An unexpected issue has the potential to seriously damage or destroy your reputation when not managed correctly, so it pays to take the time to be prepared.

Earlier this year, United Airlines gave us a memorable example of how quickly a negative issue can escalate when they chose to manage an overbooking situation by dragging a paying customer off a flight, bloodying his face in the process. The issue became world-wide news in a heartbeat as people shared footage of the terrified man screaming and other passengers rushing to his defence.

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