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Earned vs. Paid media – what’s the difference and why does it matter?

As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has blurred. With a rise in sponsored content, ‘editorial partnerships’ and social media influencers using marketing techniques to promote products and services, paid advertising is, in some circumstances, very difficult to distinguish from genuine editorial content. Despite the similarities between both forms of…

The gag order that wasn’t – courts and the media in the 21st century

News of the conviction of Cardinal George Pell for historic child sex offences has consumed Australian media over the past week. But as the dust begins to settle on this horrific affair, some Australians are wondering why they’re only now hearing about the conviction, when Cardinal Pell was convicted in December 2018. As many outlets have since reported, Australian media were under…

Timing is everything: 5 ways timing can make or break your chances with the media

There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes are all vital ingredients in the creation of a compelling story. However, there is one key factor many overlook – timing. This important element can ultimately make or break the coverage your media release gains.  Often, timing is only discussed in conjunction…

Reflecting on 30 years in business

The courage to seize the opportunity, pioneering industry best practice and the heart and soul of the business, our staff. What a privilege to have been the Founder, long time Managing Director and now Executive Chairman of one of Australia’s longest established, independent communications firms for 30 years. Our once tiny, Brisbane based business has evolved over three decades to work with…

KISS your presentation: Keep it simple for impactful presentations

We’ve all been to a presentation that’s been a flop. A speech that was too quiet, or poorly articulated, a deluge of jargon, or a ‘style-over-substance’ bore. Delivering quality presentations is important, with a survey by Prezi of American workers finding 70% of people think presentations are important to their career success. But what’s the best way to avoid making the sort…

ANZAC Day: Communicating experiences across generations

Each year, on the 25th of April, Australia pauses to remember the sacrifices of our service men and women in war and peacetime. This momentous day evokes the enduring mythology of the first ANZACs, those hardy diggers pinned under machine gun fire on a beach in Turkey, thousands of kilometers from their homes and their families. But just what is it that…

That’s not news! Telling the difference between news and advertising

Today’s overwhelmingly online communication environment presents society with many challenges, not the least of which is determining what is genuine news, in the true sense of the word. In a time when the self-publishing of content by both organisations and individuals is simple and prolific, there has emerged a real challenge to achieve understanding about what constitutes real news, ie that which…

‘The boys gave 110%’: Media lessons from the NRL

As the rugby league season commences for another year, the viewing public can look forward to several months of insightful commentary from the NRL’s biggest stars. Players will surely dig out some of their most nuanced analysis; with quips like: “At the end of the day the team with more points ended up winning”, “I give full credit to the boys” and…

Talking to people 101

While we are undoubtedly living in an age of digital hyper-connectivity, many business agents forget the real-world importance of interfacing directly with other human beings. Or, to put this in layman’s terms, talking to people. From professional communication and business development to non-commercial interaction, the role of direct human to human (H2H) interactivity cannot be understated. Direct H2H comms can enrich your…

Dark Social: The future of social media?

Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and communicate their message to the public. But while businesses have been concentrating on Facebook shares and retweets on twitter, a huge number of people have moved their social activity away from social media and into the realm of ‘dark social’. Chat-based applications…