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Communicating change: this time it’s personal

Managing organisational change continues to be one of the biggest challenges for any business, with ineffective communication often named as a contributing factor to change ‘failure’. The 2018 Australian Public Service employee census revealed that only 38 percent of respondents agreed that change is managed well in their agency. Importantly however, of the staff who believed change is managed well, 80 percent…

Social media strategy: who, what, and more importantly, why?

Social media has become an essential tool for every business. No matter what you are offering or audience, the lack of a social media presence can seriously hamper your ability to connect with your customers or stakeholders. Driven by the need for a comprehensive digital footprint, many businesses attempt to build and maintain a social media presence with regular content delivered across…

Making sure your sponsorship makes sense for your brand

Businesses can use effective sponsorships to add credibility to their brands, get in front of the right people and even improve their corporate social responsibility credentials. While, at its core, it is an exchange of money for services, a sponsorship can be so much more. More than a logo on an invitation or a branded banner at an event, it provides business…

What’s in a slogan? – the dos and don’ts of company taglines

Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on the back of innovative products, exceptional marketing and this simple, two-word slogan, has become one of the most valuable companies in the world with legions of devoted customers. But what is it that separates a good slogan from a meaningless tagline? And…

Festivals and events: Cutting through the noise to maximise your media

Across Australia, thousands of events and festivals are held each year and large or small, they are all are competing for our attention. The experience economy is still the driving factor in what draws crowds, so it’s essential to paint a unique picture for prospective visitors in order to cut through the noise and secure a place in their calendar. On any…

Identifying risk – Known knowns, known unknowns and unknown unknowns

It was US Defence Secretary Donald Rumsfeld who most famously opined about “known knowns, known unknowns and unknown unknowns”.  It was 2002 and the US was on the brink of the war on Iraq. Rumsfeld was musing about the lack of evidence linking the government of Iraq to the supply of weapons of mass destruction to terrorist groups. It was a clumsy…

Queensland State budget 2019: How to create comprehensible content out of complex material

A few days ago the Treasurer, Jackie Trad, handed down the Queensland State Budget. As with the recent Federal Budget, the budget release was followed by  piles of content, analysis and commentary, including our own Budget Snapshot. However, while businesses across Queensland jostle to provide unique perspectives on the content of the budget, the budget process itself is a fascinating piece of…

Earned vs. Paid media – what’s the difference and why does it matter?

As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has blurred. With a rise in sponsored content, ‘editorial partnerships’ and social media influencers using marketing techniques to promote products and services, paid advertising is, in some circumstances, very difficult to distinguish from genuine editorial content. Despite the similarities between both forms of…

The gag order that wasn’t – courts and the media in the 21st century

News of the conviction of Cardinal George Pell for historic child sex offences has consumed Australian media over the past week. But as the dust begins to settle on this horrific affair, some Australians are wondering why they’re only now hearing about the conviction, when Cardinal Pell was convicted in December 2018. As many outlets have since reported, Australian media were under…

Timing is everything: 5 ways timing can make or break your chances with the media

There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes are all vital ingredients in the creation of a compelling story. However, there is one key factor many overlook – timing. This important element can ultimately make or break the coverage your media release gains.  Often, timing is only discussed in conjunction…