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What can the UK police teach us about crisis communication?

One thing that the tragedies in Manchester and London Bridge can teach us is the primary importance of providing information in the midst of a public safety crisis. In the Manchester incident, the Greater Manchester Police twitter feed updated every 15-30 minutes as events unfolded, warning people to stay away, and offering help to those affected by the incident. In London, the…

Fancy yourself as a thought leader? Prepare for others to be the judge of that.

The rise and rise of digital and social media has brought with it an explosion in so-called… Thought Leadership. You might be excused for thinking that the name itself – Thought Leadership – gives some solid direction as to the purpose, focus and value of this type of commentary. However, with the rise and rise of social and digital media, the proverbial…

‘No Comment’ – Avoiding a communication vacuum in a crisis

In the social media age, information, or indeed misinformation can spread faster than ever before. Nowhere is this clearer than in the midst of a crisis, and as several recent crises have shown, without a well-executed crisis communication strategy, companies can find themselves in a reputation tailspin. United Airlines, Pepsi and Samsung offer good examples of poor crisis responses, from United Airlines’…

Suffering from digital FOMO? Fear not. Being digitally discerning is a strength, not a weakness.

Have you ever wondered how much is enough when it comes to digital presence? Do you feel under pressure to add to your company’s digital activity because you are led to believe it is a guaranteed pathway to brand success? Or maybe you think that a presence on every platform is what digital marketing is actually about? Many businesses obsess over building…

Communicating a brand: from imagination to reality

Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to know your brand identity. How do you want to portray yourself to customers? How do you want to be perceived? The challenge of formulating a brand identity, and maintaining it, can be an arduous one. But by defining your identity and communicating…

The power of the white paper

White papers certainly aren’t new to the content marketing arena – but despite the growing number of tools in the marketing tool kit, white papers can still be one of the most effective. A well-executed white paper can help to set up new relationships, build trust and position organisations and people as critical thought leaders. If a white paper isn’t already a…

Beer, bibles and boycotts: The Coopers debacle

Recent news headlines were dominated by a curious incident involving Australia’s largest family brewer, Coopers, the Bible Society and an awkward seven minute video featuring two Liberal party politicians. Coopers had partnered with the Bible Society to produce a run of 10,000 commemorative cans celebrating the society’s 200th anniversary. Following this, the Bible Society produced a video debate between openly gay Liberal…

News values for the Modern Age: Shaping news in a digital-fuelled media world

It’s widely known that ‘earned’ media coverage, ie that which appears in the news pages rather than as an advertisement, is a very valuable brand and reputation strategy. However, finding a place for your message within the news landscape can be a challenging task. Sometimes it’s difficult to know how your interests can align with a journalist’s current priorities and areas of…

Fake news – Communicating in a ‘post-truth’ world

As any casual reader of the news would know, 2017 is fast becoming the year of ‘fake news’. But what does this mean for businesses who still want to use news media as a way to communicate with their potential customers. Does the eroding confidence in the media mean that it is no longer an effective tool for communication? While it easy…

Engaging with journalists: how to jump the media fence

Ahhh journalists, the multi-tasking geniuses who live a foreign life; inaccessible gatekeepers on the other side of the media fence. No matter how you view journalists, the reality is that despite fragmentation in the media market due to social media and citizen journalism amongst other things, journalists still play a major role in the news that every day people consume and trust….