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KISS your presentation: Keep it simple for impactful presentations

We’ve all been to a presentation that’s been a flop. A speech that was too quiet, or poorly articulated, a deluge of jargon, or a ‘style-over-substance’ bore. Delivering quality presentations is important, with a survey by Prezi of American workers finding 70% of people think presentations are important to their career success. But what’s the best way to avoid making the sort…

ANZAC Day: Communicating experiences across generations

Each year, on the 25th of April, Australia pauses to remember the sacrifices of our service men and women in war and peacetime. This momentous day evokes the enduring mythology of the first ANZACs, those hardy diggers pinned under machine gun fire on a beach in Turkey, thousands of kilometers from their homes and their families. But just what is it that…

That’s not news! Telling the difference between news and advertising

Today’s overwhelmingly online communication environment presents society with many challenges, not the least of which is determining what is genuine news, in the true sense of the word. In a time when the self-publishing of content by both organisations and individuals is simple and prolific, there has emerged a real challenge to achieve understanding about what constitutes real news, ie that which…

‘The boys gave 110%’: Media lessons from the NRL

As the rugby league season commences for another year, the viewing public can look forward to several months of insightful commentary from the NRL’s biggest stars. Players will surely dig out some of their most nuanced analysis; with quips like: “At the end of the day the team with more points ended up winning”, “I give full credit to the boys” and…

Talking to people 101

While we are undoubtedly living in an age of digital hyper-connectivity, many business agents forget the real-world importance of interfacing directly with other human beings. Or, to put this in layman’s terms, talking to people. From professional communication and business development to non-commercial interaction, the role of direct human to human (H2H) interactivity cannot be understated. Direct H2H comms can enrich your…

Dark Social: The future of social media?

Social media has become an essential tool for professional communicators, giving businesses a direct platform to engage with stakeholders and communicate their message to the public. But while businesses have been concentrating on Facebook shares and retweets on twitter, a huge number of people have moved their social activity away from social media and into the realm of ‘dark social’. Chat-based applications…

Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience.

Avoiding surprises: plan for issues, plan for solutions

Most of us enjoy surprises. Free tickets to an event we’ve been wanting to go to, the last-minute cancellation of an event we didn’t want to go to, an unexpected windfall, a thoughtful gift. However, when your organisation’s reputation is on the line, surprises can be a little less welcome. An unexpected issue has the potential to seriously damage or destroy your…

Future workplaces: how do you engage with a decentralised, casual workforce?

Workplaces are changing. Flexible work arrangements like job shares, embedded contractors, casual agreements and remote working arrangements are becoming the new normal for businesses. Digital technology is improving connectivity and facilitating the movement towards decentralised, flexible workforces. A recent study in the US found that 40% of the US workforce is employed in the ‘contingent workforce’, with the majority of these being…

Rebranding: Bringing your stakeholders on the brand change journey

Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders. Think of examples like Old Spice, who pivoted their brand towards a much younger customer base with an engaging ad campaign in 2010; or Apple, who came back from the brink of bankruptcy…