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Nailing your virtual media interview

There was once a time when media interviews conducted on the phone for radio or on webcam for TV were more the exception than the norm. Now, thanks to social distancing and snap lockdowns, journalists and commentators alike have embraced the new era of virtual communication. While technology certainly has benefits, in the case of a virtual media interview, there are also…

High Court decision on Facebook comments liability – what you need to consider

Read through the comments section of any news story shared on social media and you’ll most likely come across a host of public opinion, speculation and occasional outrage. Now, a High Court of Australia decision has paved the way for media outlets to be held liable for third-party statements made in these sections, with potential ramifications for any person or business with…

Internal communications in the COVID era

As we plan, adapt and behave accordingly in this new Covid era, our internal communications and engagement needs to follow suit. But internal culture and communication goes beyond pandemics, even though right now it’s proving most powerful. Lockdowns and other Covid-related economic effects shook the foundations of businesses around the world, with BDO’s recent Global Risk Landscape 2021 report investigating the differences between those businesses who…

Five things to bring to your first meeting with your PR team

So, you’ve received the proposal, signed the contract and now, it’s time to get stuck into work with your new public relations team; but what do you bring to your first meeting together? Whether you’re new to all things PR or you’ve never worked with an external consultancy before, the idea of your first meeting with the new team might seem a…

Facebook news ban

As you may have heard this morning, Facebook has implemented a news ban overnight that is restricting Australians and Australian businesses from sharing or viewing news content through its platform. This news ban is in response to proposed laws that would force companies like Facebook and Google to pay for content from news organisations. You may also have seen the announcement about…

Win, lose or draw on 31 October – make your government relations strategy a winner!

Election season is well and truly underway in Queensland with major parties vying for an inaugural fixed four year term in office. Whilst in times of crisis or uncertainty, voters tend to stick with incumbent administrations, Queenslanders never fail to shake thing up and this time around any result is possible with unprecedent postal and early voting levels predicted. Despite the ongoing…

Customers have a stake in your change process too

Change happens. And this year the pace of change hit warp speed. If anything, change has been our one constant. Sooner or later most businesses identify a need for change which can come in many forms – mergers, rebrands, new (or discontinued) products or services, technology, or changes to leadership. Businesses often make the mistake of being inwardly focused when it comes…

The power of PR in the changing media landscape

If there was one word to describe 2020, it would have to be pivot – the extremely overused buzzword that many of us have used as a crutch to navigate these unchartered waters. With marketing budgets tightening in the face of tough economic times and Australia’s print media landscape continuing to change – read: shrink – it can be difficult to see…

Communicating a ‘new normal’

Working from home, virtual meetings and social isolation. Restructures, job losses, and salary cuts. This year arrived and upended the furniture more than we could ever imagine, let alone prepare for. As we continue to roll with the COVID punches, we are experiencing significant change across every sector. Managing organisational change is one of the biggest challenges a business will face, with…

Don’t cut down on marketing – just be smarter about it

We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and encouraging, it could also be a trap for complacency and business failure. Relying on others to help bring you along and out of this global ‘depression’ we’ve found ourselves in could be extremely detrimental to your business success. While we want to…