+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

What do you want to be famous for?

When we think of brands, we often think of businesses. Coca-Cola, McDonald’s and Apple – iconic household names that we encounter every day. However, we often overlook the opportunity to apply the same principles that these and other successful brands use to set themselves apart in our own lives. Companies cultivate memorable brands not just with logos and catchy slogans, but also…

The importance of honesty in branding

The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere. So how can you navigate your way around this mistrust to rebuild and maintain a trusting…

Sustained momentum: Stakeholder engagement when you’re out of the woods

Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project. These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of…

Taking the fear out of asking – Find out what your stakeholders really think

While it’s popular for businesses to pay lip service to ‘stakeholder engagement’, reaching out to employees, to clients and to business partners can be a confronting task. However, carefully structured engagement can produce useful insights that can lead to positive change. Engaging in a formal process to draw insights from your stakeholders can be a great step in connecting with, engaging, and…

The challenge of addressing community outrage

With the board approval of Indian mining giant Adani’s Carmichael coal mine in Queensland’s Galilee Basin, the issue of community outrage, and the challenges it can present to a project, has come to the fore. The mine has faced persistent community opposition from a range of stakeholder groups – green groups, farmers, nationalists and the Australian community more broadly, who have concerns…

The challenge of communicating change

Whether it’s mergers, restructures, acquisitions or redundancies, communication is critical for businesses during times of change. While change can create new opportunities, it can be met with criticism or resistance from staff, customers, shareholders and other stakeholders. With everything moving so quickly, it can be challenging to effectively communicate with different audiences and maintain confidence in the organisation. A good communication strategy…

What can the UK police teach us about crisis communication?

One thing that the tragedies in Manchester and London Bridge can teach us is the primary importance of providing information in the midst of a public safety crisis. In the Manchester incident, the Greater Manchester Police twitter feed updated every 15-30 minutes as events unfolded, warning people to stay away, and offering help to those affected by the incident. In London, the…

Fancy yourself as a thought leader? Prepare for others to be the judge of that.

The rise and rise of digital and social media has brought with it an explosion in so-called… Thought Leadership. You might be excused for thinking that the name itself – Thought Leadership – gives some solid direction as to the purpose, focus and value of this type of commentary. However, with the rise and rise of social and digital media, the proverbial…

‘No Comment’ – Avoiding a communication vacuum in a crisis

In the social media age, information, or indeed misinformation can spread faster than ever before. Nowhere is this clearer than in the midst of a crisis, and as several recent crises have shown, without a well-executed crisis communication strategy, companies can find themselves in a reputation tailspin. United Airlines, Pepsi and Samsung offer good examples of poor crisis responses, from United Airlines’…