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Go Live: the 2017 trend that could do wonders for your business

As video continues to become a default marketing and communications tactic for organisations, savvy businesses still have an opportunity to separate themselves from competitors by effectively utilising what’s set to be one of 2017’s big digital trends, live video.

While the concept of video is of course nothing new, the idea of streaming your activity as it happens continues to gain traction in the corporate world. In fact, a recent study suggests 50% of marketers plan on using live video services moving forward, and 50% want to learn more about live video.

Most of the major social media networks like Facebook, Instagram, Twitter-owned Periscope, and YouTube all provide a live video platform, providing ample opportunity to incorporate it into your marketing and communications plan.

While major events across the world have already been livestreamed through social media, such as the 2016 Presidential debates, organisations looking to differentiate themselves can use live video in lots of other ways to harness audience engagement.

If you’re a consumer brand or have a product your audience is interested in, launch it through live video. Exciting company updates no longer have to be confined to just a written announcement on the website; go FacebookLive and generate some buzz. Replace a blog post occasionally and communicate your ‘tips and tricks’ through a live video.

Like any new venture, appropriate thought needs to be given as to whether this avenue is the right way to go. But if you’re thinking of dipping your toe into the live video stream, here are some reasons why it could be the right thing to do.

A natural progression
With 61% of businesses already using video as a marketing tool, chances are regular video marketing is not a foreign concept to your business. Moving toward live video is a natural progression, and allows you to keep your audience engaged with fresh content presented in a new way while being able to use the same skills you’ve mastered through regular video.

And it’s cheap, too
There’s no editing, no post production, no scripts (hopefully), and it’s not going to take too much time – after all, there is only one take for a live video. The costs to go live are drastically reduced, but contrary to other services, lower cost doesn’t mean higher risk or poorer quality.

Raw resonates
Live video creates a raw, genuine, human communication avenue which allows your audience to view you in a different light. Build new relationships with your audience by giving them access to behind the scenes and an insight into the personalities that make up your business.