Hitting the G (Google) Spot
With Google monopolising the search engine market, the fight to be on the first page of a search is critical to a business’ visibility.
As the saying goes, “the best place to hide a dead body is on the second page of a Google search.”
But therein lies the challenge; how exactly do you ensure you are on the illustrious first page? Sure, you can pay to be there, but having quality good search engine optimisation (SEO) will get you there without having to rely on advertising.
SEO is not something that you can do just once, it’s something you need to pay close attention to and continually revise and review to ensure you’re giving yourself the best chance to be seen online.
SEO used to be all about tag words and webpage titles but now it’s focused on content and how you share it. This includes actions such as making sure your website is mobile friendly, having a Google My Business listing as well as a Google+ account, writing blog posts and sharing them on social media, and having links to your website from other websites.
These points were reinforced by a recent QTIC webinar delivered by Tourism Tribe, which highlighted the following features that improve your website’s Google ranking.
With more people than ever using smart phones and tablets to browse the internet, a mobile-friendly website is critical. Some businesses opt for a separate website for phone and tablet users, while others opt to have a responsive website. A responsive website allows webpages to be viewed in response to the size of the device it is being viewed with.
Google My Business listing and Google+ account
If you want that high Google ranking, you may need to play the game and get yourself a Google My Business listing and Google+ account.
Content marketing is the latest buzzword and for a valid reason, it’s the number one driver for Google to rank you. Content marketing is about communicating with your customers on their terms and relies on creating ‘shareable’ content. Content, such as blogs, Facebook posts and YouTube videos, that your audience will find interesting and are able and willing to share with their networks increases your ranking.
Having links to your website from other websites will also increase you SEO. Partners, industry associations, sponsorships and media are some sources that could link back to your website.