Corporate Communications
Click here to read a Qantas paper by BBS Director, Lisa Nixon.
Leading CEOs have long understood that a good reputation is a strategic business tool and a critical factor in successful business.
Reputation can direct customer perceptions and behaviours, affect internal corporate culture and build or destroy stakeholder loyalty.
However, reputation must be actively monitored and managed. It must be proactively fostered through positive engagement with those who have a stake in the business... customers, staff, shareholders and the public.
Our corporate communications team is experienced in reputation and brand building for large corporations and businesses across a variety of industry sectors including, development and infrastructure, health and lifestyle, education, banking and finance, resources and energy and professional services.
BBS’ corporate communications services include:
- Corporate communications strategy development
- Value proposition and messaging
- CEO profiling and reputation building
- Brand development
- Reputation diagnostics and analysis
- Reputation rescue and recovery
- Communications auditing
- Corporate social responsibility policy and strategy, including sponsorship and philanthropy
- Internal and member communication and engagement
- Tender strategy and writing
- Government relations
- Presentations and collateral.
Our specialists also tailor training programs to clients’ needs in:
- Presentation skills
- Executive communication coaching
- Business development
- Networking
- Professional writing
- Facilitation.
We operate as fully-integrated members of our clients’ teams and work co-operatively to achieve value through strategic communication of the corporate story.
Strategic Planning Facilitation
BBS’ strategic planning facilitation service is tailored to your industry, your issues and your agenda, and is adapted to proactively respond to changes in the economic climate.
Our facilitators are experienced public speakers, with specialist skills in delivering a strategic planning session that will draw out the best in your team.
