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Inside the Australian blogosphere

The prevalence of bloggers as digital influencers, and credible news outlets, continues to grow in Australia. In our quest to gain a better understanding of how Australian bloggers operate, and what they look for when developing quality content for their blog, we reached out into the blogosphere and sought their insights.

Helping a blogger out

by Amanda Robson Bloggers are playing an increasingly important role in the media landscape, connecting with readers and creating conversations on a variety of topics. Now in its third year, the 2013 BBS Blogger Survey involved more than 80 bloggers from across the country and various genres, sharing key insights about their motivations, challenges and goals, as well as levels of engagement…