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What do you want to be famous for?

When we think of brands, we often think of businesses. Coca-Cola, McDonald’s and Apple – iconic household names that we encounter every day. However, we often overlook the opportunity to apply the same principles that these and other successful brands use to set themselves apart in our own lives. Companies cultivate memorable brands not just with logos and catchy slogans, but also…

Beer, bibles and boycotts: The Coopers debacle

Recent news headlines were dominated by a curious incident involving Australia’s largest family brewer, Coopers, the Bible Society and an awkward seven minute video featuring two Liberal party politicians. Coopers had partnered with the Bible Society to produce a run of 10,000 commemorative cans celebrating the society’s 200th anniversary. Following this, the Bible Society produced a video debate between openly gay Liberal…

Marketing mini-series Part 1: What is content marketing?

Leading international and Australian Business-to-Business (B2B) and Business-to-Consumer (B2C) companies are increasingly turning to content marketing to raise brand awareness and shape stakeholder behaviour. Over the next few weeks, BBS will present a series on content marketing to help you unlock the secrets that can separate your business from others.