+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

What do you want to be famous for?

When we think of brands, we often think of businesses. Coca-Cola, McDonald’s and Apple – iconic household names that we encounter every day. However, we often overlook the opportunity to apply the same principles that these and other successful brands use to set themselves apart in our own lives. Companies cultivate memorable brands not just with logos and catchy slogans, but also…

Beer, bibles and boycotts: The Coopers debacle

Recent news headlines were dominated by a curious incident involving Australia’s largest family brewer, Coopers, the Bible Society and an awkward seven minute video featuring two Liberal party politicians. Coopers had partnered with the Bible Society to produce a run of 10,000 commemorative cans celebrating the society’s 200th anniversary. Following this, the Bible Society produced a video debate between openly gay Liberal…

The Force Awakens: lessons from the biggest brand in film

Star Wars: The Force Awakens is already the most successful film in US box office history. In the few short weeks since its international release it has broken dozens of records and breathed new life into what was a damaged franchise. To say that fans were nervous about this most recent episode after the disappointment of George Lucas’ Star Wars prequels is…