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What do you want to be famous for?

When we think of brands, we often think of businesses. Coca-Cola, McDonald’s and Apple – iconic household names that we encounter every day. However, we often overlook the opportunity to apply the same principles that these and other successful brands use to set themselves apart in our own lives. Companies cultivate memorable brands not just with logos and catchy slogans, but also…

Beer, bibles and boycotts: The Coopers debacle

Recent news headlines were dominated by a curious incident involving Australia’s largest family brewer, Coopers, the Bible Society and an awkward seven minute video featuring two Liberal party politicians. Coopers had partnered with the Bible Society to produce a run of 10,000 commemorative cans celebrating the society’s 200th anniversary. Following this, the Bible Society produced a video debate between openly gay Liberal…

Marketing mini-series Part 2: The benefits of content marketing

Just because other companies are deploying content marketing strategies, doesn’t necessarily mean you should invest the time and resources into developing your own strategy. However, what should convince you to dive into content marketing are the proven benefits that make it one of the most practical, valuable and useful marketing strategies you can adopt. According to the Content Marketing in Australia 2016:…

The Great Barrier Reef and the importance of reputation

What does our country’s greatest natural wonder have to do with brand reputation management? The Great Barrier Reef made international headlines earlier this month when UNESCO announced it would not list the Reef as an “in danger” World Heritage site.