Making sure your sponsorship makes sense for your brand
Businesses can use effective sponsorships to add credibility to their brands, get in front of the right people and even
What’s in a slogan? – the dos and don’ts of company taglines
Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on
Communicating a brand: from imagination to reality
Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to
Evolving a brand: giving the house a new lick of paint
We’re all very well aware of how powerful a good brand can be, after all we’ve seen many companies’ fortunes