BBS Communications Group Pty LtdRebranding: Bringing your stakeholders on the brand change journey
Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders. Think of examples like Old Spice, who pivoted their brand towards a much younger customer base with an engaging ad campaign in 2010; or Apple, who came back from the brink of bankruptcy…
The importance of honesty in branding
The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere. So how can you navigate your way around this mistrust to rebuild and maintain a trusting…
Communicating a brand: from imagination to reality
Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to know your brand identity. How do you want to portray yourself to customers? How do you want to be perceived? The challenge of formulating a brand identity, and maintaining it, can be an arduous one. But by defining your identity and communicating…
Evolving a brand: giving the house a new lick of paint
We’re all very well aware of how powerful a good brand can be, after all we’ve seen many companies’ fortunes won and lost on the strength of their brand. Effective branding is crucial to establishing an organisation’s identity and has the potential to either set you aside or ahead of your major competitors. As a brand, you are fighting for your audience’s…
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