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Festivals and events: Cutting through the noise to maximise your media

Across Australia, thousands of events and festivals are held each year and large or small, they are all are competing for our attention. The experience economy is still the driving factor in what draws crowds, so it’s essential to paint a unique picture for prospective visitors in order to cut through the noise and secure a place in their calendar. On any…

Champagne, croissants and culture: Learnings from the 2015 Brisbane French Festival

The Brisbane French Festival’s three days of berets, baguettes, and camembert may be over, but the city’s love of French culture remains as strong as ever. Now in its fifth year, the Festival delivers an unmatched opportunity for anyone searching for their own slice of France. It’s grown from a humble one-day event to become the country’s largest French festival, which this…