+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

Rebranding: Bringing your stakeholders on the brand change journey

Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and help you to reconnect with your customers and stakeholders. Think of examples like Old Spice, who pivoted their brand towards a much younger customer base with an engaging ad campaign in 2010; or Apple, who came back from the brink of bankruptcy…

The challenge of communicating change

Whether it’s mergers, restructures, acquisitions or redundancies, communication is critical for businesses during times of change. While change can create new opportunities, it can be met with criticism or resistance from staff, customers, shareholders and other stakeholders. With everything moving so quickly, it can be challenging to effectively communicate with different audiences and maintain confidence in the organisation. A good communication strategy…