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Marketing mini-series Part 4: Driving content marketing success

Latest research found that while 81% of Australian marketers are using a content marketing strategy, only 30% described their content marketing as sophisticated or mature. It’s clear the practice is evolving at a rapid pace as organisations experiment with channels, messages and content. But this Content Marketing Institute research also suggests that while organisations were increasingly adopting content marketing, its efficacy is…

Marketing mini-series Part 3: Components of a content marketing plan

There are many questions to consider when putting together an effective content marketing plan. What do you hope to achieve? What sets you apart? What do our customers need from us and what do we as a company need? To help answer these questions it’s important to put together a thorough plan. Here are seven key components to any effective content marketing…