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Communicating a ‘new normal’

Working from home, virtual meetings and social isolation. Restructures, job losses, and salary cuts. This year arrived and upended the furniture more than we could ever imagine, let alone prepare for. As we continue to roll with the COVID punches, we are experiencing significant change across every sector. Managing organisational change is one of the biggest challenges a business will face, with…

Don’t cut down on marketing – just be smarter about it

We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and encouraging, it could also be a trap for complacency and business failure. Relying on others to help bring you along and out of this global ‘depression’ we’ve found ourselves in could be extremely detrimental to your business success. While we want to…

Refreshing your story

There’s no doubt the effects of COVID-19 have been far-reaching and devastating for many across the globe. While in Australia we seem to be travelling on a promising trajectory to ‘flatten the curve’, business leaders and economists remain concerned about the lasting impact this health crisis will have on the Australian and global economy. With more than 80% of Australian businesses expecting…

When the Going Gets Tough…

In the words of the Billy Ocean song, when the going gets tough, the tough get going. That’s exactly what businesses all across Australia are doing right now as they as they dig deep to find sustainability and profitability in an environment of economic and social upheaval. These are tough times to be sure and people are finding creative ways to respond…

Communicating change: this time it’s personal

Managing organisational change continues to be one of the biggest challenges for any business, with ineffective communication often named as a contributing factor to change ‘failure’. The 2018 Australian Public Service employee census revealed that only 38 percent of respondents agreed that change is managed well in their agency. Importantly however, of the staff who believed change is managed well, 80 percent…

ANZAC Day: Communicating experiences across generations

Each year, on the 25th of April, Australia pauses to remember the sacrifices of our service men and women in war and peacetime. This momentous day evokes the enduring mythology of the first ANZACs, those hardy diggers pinned under machine gun fire on a beach in Turkey, thousands of kilometers from their homes and their families. But just what is it that…

Talking to people 101

While we are undoubtedly living in an age of digital hyper-connectivity, many business agents forget the real-world importance of interfacing directly with other human beings. Or, to put this in layman’s terms, talking to people. From professional communication and business development to non-commercial interaction, the role of direct human to human (H2H) interactivity cannot be understated. Direct H2H comms can enrich your…

Sustained momentum: Stakeholder engagement when you’re out of the woods

Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project. These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of…

Communicating a brand: from imagination to reality

Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to know your brand identity. How do you want to portray yourself to customers? How do you want to be perceived? The challenge of formulating a brand identity, and maintaining it, can be an arduous one. But by defining your identity and communicating…

You say vanilla slice, I say snot block

As the 26th of January rolls around, some of us might take time out to reflect on what it means to live on the largest island on earth. We might come to the realisation that the ‘average’ Australian can’t be easily defined and that the greatest benefit to our nation is the diversity of our citizens. Considering the variances in climate and…