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Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience.

Sustained momentum: Stakeholder engagement when you’re out of the woods

Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project. These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of…

The challenge of addressing community outrage

With the board approval of Indian mining giant Adani’s Carmichael coal mine in Queensland’s Galilee Basin, the issue of community outrage, and the challenges it can present to a project, has come to the fore. The mine has faced persistent community opposition from a range of stakeholder groups – green groups, farmers, nationalists and the Australian community more broadly, who have concerns…

From engagement to trust – taking your stakeholders on a journey

Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the entire journey, working to understand them and…

Unlocking an effective stakeholder engagement strategy

What is the key to an effective stakeholder engagement strategy? Step one is to define what your project’s negotiables and non-negotiables are. Non-negotiables are what cannot be changed regarding your project. However, the negotiables are what you can put on the table for the community to have their say, in a positive way, on what they would like to see delivered, whether…

The value of engagement: why more heads are better than one

The term “community engagement” is frequently thrown around when it comes to communication activities in the property, infrastructure, service delivery and policy sectors. But what is it really? Is there a “right way” and “wrong way”? And why bother if you’re just going to build it anyway? According to the International Association of Public Participation (IAP2), “engagement is a planned process with…

Taking the conversation online

As the digital age continues to assert its dominance on everyday communication, it’s not surprising more and more organisations are choosing to engage with their stakeholders online. If you’re not already reaping the benefits of online engagement, it might be time to consider how your business can harness the power of digital tools.

The death of the Town Hall free-for-all

by Dan Pollard “Let’s hold a meeting!” There was once a time when that was the automatic response to a community issue. The government – or whoever had upset everyone – would hire out the biggest hall they could find. Chairs would be set up and a large – usually unruly – crowd would file in and fill them. One unfortunate individual…

From crisis to outrage: changing communication strategies

by Matthew Hart It seems almost regardless of the disaster, be it flood, fire or earthquake, high levels of emotion and outrage can linger long after the immediate crisis has passed. Recently, I delivered IAP2’s Emotion, Outrage and Public Participation course in Christchurch, New Zealand, to a team involved in rebuilding the city following the 2010 earthquake.

The current state of community engagement

by Gerard Reilly More than 30 community engagement professionals joined the BBS Communications Group team last night for the unveiling of the 2012 BBS Community Engagement Survey results. This year’s research focused on gathering insights from some of the country’s leading community engagement practitioners about their experiences in gaining internal support and the impacts of differing levels of commitment and resources on…