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Sustained momentum: Stakeholder engagement when you’re out of the woods

Most people associate stakeholder engagement with the management of something significant –events, change, crisis, or disruption. It is most commonly associated with the idea that you want someone to do, feel, or approve something related to a specific project. These projects can be enormous undertakings for an organisation, draining resources both financially and culturally. However, it’s often the case that, regardless of…

From engagement to trust – taking your stakeholders on a journey

Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the entire journey, working to understand them and…

The value of engagement: why more heads are better than one

The term “community engagement” is frequently thrown around when it comes to communication activities in the property, infrastructure, service delivery and policy sectors. But what is it really? Is there a “right way” and “wrong way”? And why bother if you’re just going to build it anyway? According to the International Association of Public Participation (IAP2), “engagement is a planned process with…