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Social media strategy: who, what, and more importantly, why?

Social media has become an essential tool for every business. No matter what you are offering or audience, the lack of a social media presence can seriously hamper your ability to connect with your customers or stakeholders. Driven by the need for a comprehensive digital footprint, many businesses attempt to build and maintain a social media presence with regular content delivered across…

Marketing mini-series Part 4: Driving content marketing success

Latest research found that while 81% of Australian marketers are using a content marketing strategy, only 30% described their content marketing as sophisticated or mature. It’s clear the practice is evolving at a rapid pace as organisations experiment with channels, messages and content. But this Content Marketing Institute research also suggests that while organisations were increasingly adopting content marketing, its efficacy is…

Marketing mini-series Part 3: Components of a content marketing plan

There are many questions to consider when putting together an effective content marketing plan. What do you hope to achieve? What sets you apart? What do our customers need from us and what do we as a company need? To help answer these questions it’s important to put together a thorough plan. Here are seven key components to any effective content marketing…

Marketing mini-series Part 2: The benefits of content marketing

Just because other companies are deploying content marketing strategies, doesn’t necessarily mean you should invest the time and resources into developing your own strategy. However, what should convince you to dive into content marketing are the proven benefits that make it one of the most practical, valuable and useful marketing strategies you can adopt. According to the Content Marketing in Australia 2016:…

2016 Communication Trends: The Four Cs

If 2016 is anything like every other year then we can expect big developments in the way businesses manage their communications. Based on what 2015 taught us, we’ve made our predictions for what the next 12 months will bring in the way of communications trends.