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The importance of honesty in branding

The year that’s been 2017 has well and truly established itself as the ‘ground zero’ of ‘fake news’ on an international scale. In this climate of dishonesty and uncertainty, consumers and citizens are responding with scepticism and mistrust – of the media, politicians, and organisations everywhere. So how can you navigate your way around this mistrust to rebuild and maintain a trusting…

What can the UK police teach us about crisis communication?

One thing that the tragedies in Manchester and London Bridge can teach us is the primary importance of providing information in the midst of a public safety crisis. In the Manchester incident, the Greater Manchester Police twitter feed updated every 15-30 minutes as events unfolded, warning people to stay away, and offering help to those affected by the incident. In London, the…

Beer, bibles and boycotts: The Coopers debacle

Recent news headlines were dominated by a curious incident involving Australia’s largest family brewer, Coopers, the Bible Society and an awkward seven minute video featuring two Liberal party politicians. Coopers had partnered with the Bible Society to produce a run of 10,000 commemorative cans celebrating the society’s 200th anniversary. Following this, the Bible Society produced a video debate between openly gay Liberal…

Know the drill: it’s time for a desktop simulation

It’s not just sporting teams that need to run drills and exercises to stay on top of their game; organisations also need to regularly schedule crisis simulations to ensure everyone knows what to do when the real thing strikes. Let’s face it, regardless of your organisation and industry, chances are a crisis will hit at some point. It could be a health…

Saving time in a crisis

A crisis, either of people, property or reputation, is best tackled long before it happens. A comprehensive and regularly-revisited crisis management plan will be the white knight that comes to rescue you and your team when disaster strikes. Creating a clear pathway to resolution gives your team more confidence and cohesion, while ensuring you meet your legislative requirements. Importantly, having already determined…