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Staying human – the importance of face-to-face engagement in the digital era

In today’s digital age, technology is changing the way we work and communicate. As the social media era takes over, organisations find themselves constantly shifting to ensure they have a successful digital strategy in place. However, direct or ‘human-to-human’ engagement can be just as crucial as digital technologies when it comes to engaging your audience.

Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

Suffering from digital FOMO? Fear not. Being digitally discerning is a strength, not a weakness.

Have you ever wondered how much is enough when it comes to digital presence? Do you feel under pressure to add to your company’s digital activity because you are led to believe it is a guaranteed pathway to brand success? Or maybe you think that a presence on every platform is what digital marketing is actually about? Many businesses obsess over building…

Taking the conversation online

As the digital age continues to assert its dominance on everyday communication, it’s not surprising more and more organisations are choosing to engage with their stakeholders online. If you’re not already reaping the benefits of online engagement, it might be time to consider how your business can harness the power of digital tools.

Helping a blogger out

by Amanda Robson Bloggers are playing an increasingly important role in the media landscape, connecting with readers and creating conversations on a variety of topics. Now in its third year, the 2013 BBS Blogger Survey involved more than 80 bloggers from across the country and various genres, sharing key insights about their motivations, challenges and goals, as well as levels of engagement…

A little bird told me: the federal election on Twitter

by Frances Manfield US President Barack Obama has more than 35 million followers on Twitter and the social media skill of his campaign team is credited with winning Obama his second term in the White House. In comparison, Australia’s politicians have been late adopters of social media platforms in general and are still yet to fully take advantage of the benefits and…

Lessons from a smart cookie

by Amanda Robson Earlier this week, America’s Super Bowl grinded to a halt as its New Orleans stadium host, the Superdome, plunged into blackout darkness. Meanwhile, the marketing team for cookie company Oreo was primed and ready for the game, with a multi million dollar ad about to launch its new campaign. When the lights went out however, the team leaped into…

Be social media aware in times of crisis

by Amanda Robson In the social media age, the way in which people communicate with companies, authorities and each other in times of crisis has changed substantially. With the ability to broadcast, track and respond to information more quickly than ever before (and when other communications tools might fail), social media can impact the way stakeholders take action in a crisis, influence…

The danger of deleting

by Amanda Robson As more and more organisations step into social media, they are learning first-hand that they can’t control what is being said about them online and in such a public arena. Sure their customers, partners, associates and clients may give high praise, but others might dish out harsh criticism. However, it is how an organisation deals with this feedback –…