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Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

Becoming strategic on social media

So you have various social media accounts. You post a bit here and there, you sporadically share other content but, ultimately, you don’t know how to really make an impression. Sound familiar? It’s time to get strategic. Like you would in any other part of your business, if you want to get the most out of your social media channels you need…

Growing your social media audience

It’s officially been 10 years since the birth of Twitter, and social media’s influence on consumers certainly isn’t waning. Despite its longevity, some companies are still sceptical about how social media can add value to their marketing campaign, while others are afraid they may have missed the boat completely. Trust us when we say it’s never too late to blog, follow or…

Do you have social media FOMO?

by Louise McGill Do you get edgy when you see your competitors updating their Facebook, Twitter and LinkedIn accounts each morning? Do you break into a sweat every time someone asks why your company doesn’t have accounts for Facebook, Twitter, Pinterest, Google+ AND Foursquare? Following these questions, do you immediately jump online and sign up for every social media page imaginable?