+61 7 3221 6711  +61 7 3229 8704  info@bbscommunications.com.au

Peak Facebook: Are demographics going to kill the world’s largest social network?

Facebook is getting older. Now in its 13th year, everything about the site is maturing including its user base. A 2017 study by ISL revealed that 66% of Facebook users were over the age of 35 and there was a 40% decrease in 13-17 year olds using the site, indicating a clear shift in the world of social media. Some sources suggest…

Growing your social media audience

It’s officially been 10 years since the birth of Twitter, and social media’s influence on consumers certainly isn’t waning. Despite its longevity, some companies are still sceptical about how social media can add value to their marketing campaign, while others are afraid they may have missed the boat completely. Trust us when we say it’s never too late to blog, follow or…