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Engaging with journalists: how to jump the media fence

Ahhh journalists, the multi-tasking geniuses who live a foreign life; inaccessible gatekeepers on the other side of the media fence. No matter how you view journalists, the reality is that despite fragmentation in the media market due to social media and citizen journalism amongst other things, journalists still play a major role in the news that every day people consume and trust….

The Art of Talking Heads

Expert sources have always played an important role in the media, providing the knowledge and insight necessary to inform and address all angles of a story. But what is it that defines an expert or thought leader in the media‚Äôs eyes and what do they want most from them? The 2016 BBS Media Survey reached out to journalists across the country to…