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Becoming strategic on social media

So you have various social media accounts. You post a bit here and there, you sporadically share other content but, ultimately, you don’t know how to really make an impression. Sound familiar? It’s time to get strategic. Like you would in any other part of your business, if you want to get the most out of your social media channels you need…

How to get that job

Last week, BBS Communications Group welcomed three new interns as part of our second semester internship program. When interviewing a number of high-calibre candidates for the positions, students asked us what they needed to do to land a job in the PR and communications field. In response, we’ve developed three tips that are not only applicable to PR graduates and interns, but…

Five tips to taking the perfect headshot

A good headshot is essential in today’s professional environment. Not only does it improve your LinkedIn profile, but it’s always handy to have a good headshot on file for websites, future speaking engagements, profiles or a host of other uses. First impressions last so it’s important your headshot looks professional, clear, and above all flattering.  No one wants to see a photo…

Your link to success

LinkedIn has firmly entrenched itself as the professional social media tool of choice. Jobseekers use it to find new opportunities, employers scour it looking for new recruits, and like-minded professionals meet, interact and do business.

Do you have social media FOMO?

by Louise McGill Do you get edgy when you see your competitors updating their Facebook, Twitter and LinkedIn accounts each morning? Do you break into a sweat every time someone asks why your company doesn’t have accounts for Facebook, Twitter, Pinterest, Google+ AND Foursquare? Following these questions, do you immediately jump online and sign up for every social media page imaginable?

You’ve joined LinkedIn… so now what?

by Amanda Robson So, you’ve made the digital leap onto LinkedIn. You’ve filled out your profile, updated your experience and added quite a few connections. Now what? With more Australians than ever joining the online professional networking platform, LinkedIn is proving to be much more than just an electronic CV archive.