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That’s not news! Telling the difference between news and advertising

The challenges of today’s overwhelmingly online communication environment presents society with many challenge, not the least of which is determining what is genuine news, in the true sense of the word. In a time when the self-publishing of content by both organisations and individuals is simple and prolific, there has emerged a real challenge to achieve understanding about what constitutes real news,…

‘The boys gave 110%’: Media lessons from the NRL

As the rugby league season commences for another year, the viewing public can look forward to several months of insightful commentary from the NRL’s biggest stars. Players will surely dig out some of their most nuanced analysis; with quips like: “At the end of the day the team with more points ended up winning”, “I give full credit to the boys” and…

News values for the Modern Age: Shaping news in a digital-fuelled media world

It’s widely known that ‘earned’ media coverage, ie that which appears in the news pages rather than as an advertisement, is a very valuable brand and reputation strategy. However, finding a place for your message within the news landscape can be a challenging task. Sometimes it’s difficult to know how your interests can align with a journalist’s current priorities and areas of…

Engaging with journalists: how to jump the media fence

Ahhh journalists, the multi-tasking geniuses who live a foreign life; inaccessible gatekeepers on the other side of the media fence. No matter how you view journalists, the reality is that despite fragmentation in the media market due to social media and citizen journalism amongst other things, journalists still play a major role in the news that every day people consume and trust….

The Art of Talking Heads

Expert sources have always played an important role in the media, providing the knowledge and insight necessary to inform and address all angles of a story. But what is it that defines an expert or thought leader in the media’s eyes and what do they want most from them? The 2016 BBS Media Survey reached out to journalists across the country to…

Maximising your media team

Amanda Firth, Account Manager Your company’s media team is both an extension of the business as well as a receptor for the wider news agenda and public sentiment. To help your media team work more effectively, here are three tips:

Champagne, croissants and culture: Learnings from the 2015 Brisbane French Festival

The Brisbane French Festival’s three days of berets, baguettes, and camembert may be over, but the city’s love of French culture remains as strong as ever. Now in its fifth year, the Festival delivers an unmatched opportunity for anyone searching for their own slice of France. It’s grown from a humble one-day event to become the country’s largest French festival, which this…

Brisbane gears up for the G20 Summit

Demetri Hughes, Jane Edwards and Shane Rodgers attend a recent Australian Marketing Institute breakfast about the G20 Summit by Jane Edwards, Chairman and Chief Executive of BBS Communications Group Brisbane is about to host one of the most significant events in the world, The G20 Summit. I was privileged to be responsible for the worldwide communications program for World Expo 88 twenty-six…

25 YEARS in & looking forward

by Jane Edwards, Chairman and Chief Executive of BBS Communications Group I love going to work at BBS every day. The vitality and camaraderie of our staff and the daily challenge of achieving results for our clients never fails to give me a lift. They say, ‘do what you love and you will never work a day in your life’. Well, that summarises…

The death of the deadline

by Matthew Hart It’s official – online news and social media has killed the traditional deadline. Left in its wake is the ever-demanding “rolling deadline” – a deadline that blurs all time-zones and borders, pressuring news outlets to provide a constant stream of information to satisfy need-it-now audiences. The exponential growth of online news and social media has signified a fundamental shift…