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Timing is everything: 5 ways timing can make or break your chances with the media

There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes are all vital ingredients in the creation of a compelling story. However, there is one key factor many overlook – timing. This important element can ultimately make or break the coverage your media release gains.  Often, timing is only discussed in conjunction…

News values for the Modern Age: Shaping news in a digital-fuelled media world

It’s widely known that ‘earned’ media coverage, ie that which appears in the news pages rather than as an advertisement, is a very valuable brand and reputation strategy. However, finding a place for your message within the news landscape can be a challenging task. Sometimes it’s difficult to know how your interests can align with a journalist’s current priorities and areas of…

Corporates and the changing journalism landscape

With Fairfax and News Corp recently announcing a new round of up to 200 staff redundancies, this ongoing media restructuring will not only affect how we receive news but also alter the relationship between journalists and PR professionals. Fewer reporters at particular media outlets can result in a greater reliance on press releases, newswires and readily available news packages. For while there…