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Fake news – Communicating in a ‘post-truth’ world

As any casual reader of the news would know, 2017 is fast becoming the year of ‘fake news’. But what does this mean for businesses who still want to use news media as a way to communicate with their potential customers. Does the eroding confidence in the media mean that it is no longer an effective tool for communication? While it easy…

Go bush: the value of rural media

by Richard Coombs When you think of the Australian media landscape, it’s natural to immediately think of the big cities the and state-wide and national news outlets. However, if you’re looking to develop a truly national profile, it would be remiss of you to neglect regional and rural media. In 2016, rural and regional media in Queensland went through a massive shift….

Marketing mini-series Part 3: Components of a content marketing plan

There are many questions to consider when putting together an effective content marketing plan. What do you hope to achieve? What sets you apart? What do our customers need from us and what do we as a company need? To help answer these questions it’s important to put together a thorough plan. Here are seven key components to any effective content marketing…

Hitting a home run when pitching to media

There’s a definite art to pitching a story to journalists, but it’s not as complex as you might think. However, you do only get one shot to get your story across the line so you need to make it count. The reality is journalists are incredibly time poor, up against numerous deadlines and have endless stories pitched to them on a daily basis….

French Film Festival: key ingredients to publicising events

The 2016 Alliance Francaise French Film Festival had Brisbane cinema buffs packing theatres for three weeks in March to enjoy almost 50 contemporary French films and exclusive cinematic events. The festival experienced an 11 per cent hike in attendance this year with more than 23,000 film-lovers through its doors. BBS was proud to help the festival organisers reach this goal by developing…

Corporates and the changing journalism landscape

With Fairfax and News Corp recently announcing a new round of up to 200 staff redundancies, this ongoing media restructuring will not only affect how we receive news but also alter the relationship between journalists and PR professionals. Fewer reporters at particular media outlets can result in a greater reliance on press releases, newswires and readily available news packages. For while there…

The death of the deadline

by Matthew Hart It’s official – online news and social media has killed the traditional deadline. Left in its wake is the ever-demanding “rolling deadline” – a deadline that blurs all time-zones and borders, pressuring news outlets to provide a constant stream of information to satisfy need-it-now audiences. The exponential growth of online news and social media has signified a fundamental shift…