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What do you want to be famous for?

When we think of brands, we often think of businesses. Coca-Cola, McDonald’s and Apple – iconic household names that we encounter every day. However, we often overlook the opportunity to apply the same principles that these and other successful brands use to set themselves apart in our own lives. Companies cultivate memorable brands not just with logos and catchy slogans, but also…

How to get that job

Last week, BBS Communications Group welcomed three new interns as part of our second semester internship program. When interviewing a number of high-calibre candidates for the positions, students asked us what they needed to do to land a job in the PR and communications field. In response, we’ve developed three tips that are not only applicable to PR graduates and interns, but…